AZ
"Went from score 44 to 79 after fixing the three things GMC Guard flagged. Our refund policy was conflicting with the product page copy — something we never would have spotted manually. Back on Shopping within 10 days."
Google Merchant Center misrepresentation
Suspended or at risk? Find the misrepresentation issues before you submit another review.
GMC Guard audits your store like a cautious Google reviewer, gives you a fix plan, verifies changes with rescans, prepares your appeal pack, and keeps monitoring after you go live.
4.8from 500+ merchants
3,400+ audits runNo credit card to startLive GMC data syncIndependent tool. Not affiliated with Google. No reinstatement is guaranteed. Built to help you submit cleaner, better-supported appeals and keep risk from coming back.
Audit
Find policy, trust, product, and identity gaps.
Fix
Use paste-ready fixes and mark items fixed.
Monitor
Weekly scans and monthly protection reports.
Appeal readiness
example-store.com
Trust score
42/100
Critical issues
7
Next scan
7 days
Do not submit re-review yet
Refund and shipping promises conflict across policy and product pages. Business identity is incomplete.
Fix workflow
Mark fixed, rescan, verify score movement.
Appeal pack
Export changes summary and starter text.
gmcguard.ai/dashboard
Your audits
+ New audit
Protection
Active
Avg score
68/100
Critical
9
example-store.com742 crit2 days ago
my-boutique.co880 crit1 day ago
gadget-deals.io417 crit5 hrs ago
Weekly monitoring active · next report in 3 days
Sign in to open
Works with
Shopify
Get on Shopify App StoreWooCommerce
BigCommerce
Magento
+ any store Google Shopping can crawlDeep Shopify integration — live store data in every audit
Connect your Shopify store and the AI auditor gets verified access to your live policies, products, shipping zones and discounts — not just what the web crawler can see. Missing a refund policy? We know before you submit.
Policies verifiedProducts scannedShipping zonesActive discountsNavigation menusMarkets & countries
Connect your store →Start here
Choose your situation
Different levels of urgency need different paths.
Urgent
Already suspended
Run a deep audit, fix every critical issue, and build a solid appeal pack — before you submit another review request.
Pre-appeal
About to appeal
Check appeal readiness, export an appeal pack, and avoid submitting while critical issues remain.
Run free pre-appeal auditWant protection
Keep weekly monitoring and monthly reports active after your initial cleanup.
Manage many stores
Get multi-store monitoring, portfolio risk visibility, and priority review options.
Quick risk calculator
Check the obvious GMC risk signals before you run the audit.
This gives merchants immediate value on the landing page and pushes high-risk visitors into the full audit or Rescue request.
Are you currently suspended or rejected for misrepresentation?
Is your business address, email, and support path clearly visible?
Do refund, shipping, privacy, and terms pages clearly match product pages?
Do you use strong claims like miracle results, guaranteed outcomes, or extreme discounts?
Do product feed prices, availability, and titles always match the website?
Can a cautious reviewer verify who operates the store?
Estimated GMC risk
42/100
Medium risk
This is a quick directional screen. Run a full audit to see exact URLs, evidence, screenshots, and recommended fixes.
Next fixes
Answer the questions to see specific recommended fixes.
Fix tools included
More than an audit report.
GMC Guard gives merchants practical tools to fix the things that usually create misrepresentation risk: vague policies, risky product claims, feed mismatches, weak appeal text, and missing trust signals.
Risk calculator
Estimate risk before scanning.
Policy generator
Create clearer policy copy.
Appeal builder
Draft re-review text.
Claim scanner
Flag risky product claims.
Feed checker
Catch feed/site mismatch.
A fuller Merchant Center cleanup workflow
Merchants can start with the risk calculator, generate clearer refund and shipping policies, scan product claims before they go live, compare feed data against store data, draft a cleaner Google Merchant Center appeal, then run a full GMC Guard audit to verify evidence and monitor the store weekly.
What happens after you subscribe
Pro is a fix-and-monitor workflow, not a one-time PDF.
The product should stay useful after the first scan. GMC Guard keeps a monthly operating rhythm around your store: audit, fix, verify, monitor, and report.
1
Run baseline audit
Find the misrepresentation risks reviewers may care about.
2
Fix critical issues
Use recommended fixes, paste-ready text, and evidence snippets.
3
Mark fixed
Track what changed and keep the cleanup workflow organized.
4
Rescan
Verify that trust score and critical issue count improved.
5
Export appeal pack
Download re-review text, fix summary, and checklist.
6
Monitor monthly
Weekly alerts and monthly protection reports keep risk visible.
Google re-review pack
Do not appeal with vague promises. Export a fix summary first.
Pro reports include an appeal pack that turns the audit into a practical re-review checklist: what was risky, what to fix, what to verify, and starter text for the appeal.
- Changes summary for your store
- Critical issue list and fix priorities
- Evidence snippets and affected URLs
- Appeal starter text and final pre-submit checklist
Appeal pack preview
Store: example-store.com Latest score: 42/100 Overall risk: high Critical issues: 7 Priority fixes: 1. Refund promise conflicts with policy page 2. Missing visible business identity 3. Shipping timeframe differs between product and policy pages Appeal starter: We reviewed our store for misrepresentation and policy consistency issues and made updates to improve transparency...
Simple, transparent pricing
Start free, upgrade for the fix workflow, or request human help when the account is already on fire.
Watch
$29
Keep-watch plan after cleanup.
- 1 monitored store
- Weekly alerts
- Monthly report
Pro 50
$62.99 first month
Code YYNZQYOA, then $89.99/mo. About $2.1/day first month.
- 50 audits/month
- Fix verification
- Vision screenshots
- Appeal pack export
- Weekly monitoring
- Monthly protection report
Rescue
$299
Done-with-you review.
- Human audit review
- Priority fix plan
- One follow-up scan
Agency
$199+
Multi-store operators.
- 5+ stores
- Portfolio risk
- Priority support
Monitoring that justifies staying subscribed
Stores change. GMC risk comes back when policies, feeds, apps, or product pages change.
Watch and Pro plans keep checking after the first cleanup. When a score drops or a new critical issue appears, you get an alert before a reviewer surprises you.
Weekly alerts
Notify users when trust score drops or new critical issues appear.
Monthly reports
Summarize stores watched, score movement, recurring risks, and next actions.
Rescan cycles
Verify fixes before appeal and after each meaningful store change.
Live Merchant Center data
Other tools audit your website.
GMC Guard reads what Google actually flagged.
Connect your Google Merchant Center account and GMC Guard pulls your live product flags, account status, and item-level issues directly from the Merchant API — the same data Google's reviewers see. Your audit becomes evidence-backed, not guesswork.
- See exactly which products Google has flagged and why
- Cross-reference live GMC issues with your website content
- Catch feed-to-site mismatches before a reviewer does
- Read-only access — we never modify your account
Run free auditConnect your GMC account after sign up — takes 30 seconds
Live GMC snapshot
ConnectedProducts synced4
Item-level issues3
Products with flags2
Account statusUnder review
Top flagged issues
missing_shipping_policy
Bamboo Chair
price_mismatch
Organic Tea Set
invalid_image_link
Linen Cushion
Read-only · Encrypted · Revoke any time
AI-native · MCP Server
The only MCP server that connects AI agents to Google Merchant Center.
Google hasn't built an MCP server. GMC Guard has. Connect Claude, Cursor, or any AI agent and let it audit your store, read live GMC flags, generate your appeal, and manage monitoring — from inside the conversation.
- 8 tools: audit, fix plan, appeal, GMC status, monitoring
- Works with Claude Desktop, Cursor, Zed, Continue.dev
- One JSON config block — connected in under 2 minutes
- REST API available for custom agent workflows
claude_desktop_config.json
{
"mcpServers": {
"gmcguard": {
"command": "npx",
"args": ["-y", "gmcguard-mcp-server"],
"env": {
"GMCGUARD_API_KEY": "gmcg_••••••••"
}
}
}
}Then ask Claude:
"Audit mystore.com for GMC issues"
"What do I need to fix before I can appeal?"
"Write my Google re-review appeal"
Built for Merchant Center trust signals
GMC Guard focuses on the areas that make stores look risky, inconsistent, or hard to verify.
Storefront and policies
Home, product, refund, shipping, privacy, terms, about, and contact pages.
Business identity
Names, addresses, phone numbers, emails, IDs, and visible support details.
Claims and offers
Product claims, discount language, pricing promises, urgency, and trust badges.
Feed consistency
Product feed versus website consistency for titles, prices, availability, and claims.
Fix verification
Mark issues fixed and rescan to verify score movement before appeal.
Ongoing protection
Weekly monitoring and monthly reports after the first cleanup.
Directional outcomes from cleanup workflows
These are examples of what the workflow is designed to measure. They are not reinstatement guarantees.
+20-30
Trust score lift
Typical movement after fixing top policy, identity, and claim inconsistencies.
0
Critical issues target
The workflow pushes users toward no open critical issues before re-review.
7 days
Monitoring cadence
Pro and Watch customers get recurring checks instead of a stale one-time report.
Real merchant outcomes
Merchants who fixed their GMC issues with GMC Guard
Representative examples from the cleanup workflow. Results vary — no reinstatement is guaranteed.
Suspended → Reinstated
38 → 81trust score
9 critical issues → 0
"We'd submitted two appeals and both failed. GMC Guard showed us exactly what the reviewer would see — our refund policy conflicted with the product page and our business address wasn't showing anywhere. Fixed both, rescanned to 81, appealed again and got reinstated within the week."
SR
Sara R.
Shopify · Apparel & Accessories
Pre-launch audit
Zero
suspensions since launch · 8 months running
"I run audits on every client store before they go live on Google Shopping now. Caught a feed price mismatch on one store and missing shipping policy on another — both would've triggered flags within days. This is just part of our agency onboarding checklist."
MK
Marcus K.
WooCommerce agency · 12 client stores
Ongoing monitoring
Caught
new theme broke refund page · alerted before Google flagged
"After getting reinstated I kept the Watch plan running. Three months later our developer updated the theme and it wiped out the refund policy page. GMC Guard sent an alert the same week — before Google had a chance to flag it. That alert alone paid for months of the subscription."
JP
James P.
BigCommerce · Electronics store
3,400+
audits completed
500+
merchants helped
4.8 / 5
average rating
Shopify · WooCommerce · BigCommerce · Magento
all platforms
Merchant feedback
The common theme: people needed a clear fix path, not another vague policy article.
Customer reviews
What 500+ merchants say about GMC Guard
Reviews from store owners who used the audit and fix workflow.
Auto-scrolling reviews - hover to pause
CR
"I'd been appealing for 6 weeks with no success. One audit showed me my business address wasn't appearing anywhere on the site. Fixed it, rescanned to 82, and got reinstated on the next appeal. Genuinely wish I'd found this sooner."
JH
"We run a large catalog and the feed checker alone is worth it. It caught price mismatches across 40+ products that would've triggered disapprovals. Now we run an audit before every major feed update."
LT
"The appeal pack export saved us hours of work. It pulled together everything we'd fixed, gave us a summary to paste into Google's form, and the trust score went from 51 to 74 in the rescan. Really structured the whole process."
SP
"Suspended on a Friday, running my audit Saturday morning, fixes done by Sunday. The audit literally told me line by line what was wrong with my policy pages. Got reinstated the following Thursday."
OK
"Trust score moved from 39 to 77. The biggest issue was that my shipping timeframe on the product page didn't match the policy page. Simple fix but I'd been staring at my store for months and never connected the dots."
TM
"I use the Watch plan now after getting reinstated. It sent me an alert when my new app install changed some product descriptions. Caught it before my next review cycle — that alert alone was worth the monthly cost."
LF
"Ran it on a new store before launch and it flagged missing contact info and a vague returns policy. Fixed everything first, launched clean, and never had a suspension issue. Makes pre-launch compliance actually manageable."
NB
"The trust score gave us something concrete to work toward. We went from 48 to 86 over three rescans. Each rescan showed exactly which fixes moved the score and which ones didn't — kept the team focused."
VS
"Third party tool reviewed our store and found nothing. GMC Guard found 11 issues they missed — mostly around how our promotional language read against our actual offer terms. Google would have flagged every one of them."
EJ
"The vision screenshots showed me exactly what Google's crawler was seeing, not what I thought was on my pages. That gap was the entire problem. Two pages weren't loading correctly for the crawler and I had no idea."
LA
"Agency-level analysis for a fraction of the price. We used to pay a consultant $300+ for a manual review. Now we run a GMC Guard audit before every appeal and it covers more ground faster."
DV
"The policy generator helped me rewrite our refund policy from scratch in about 20 minutes. It came out cleaner than anything I could've written myself and matched the tone Google seems to want."
PR
"I run audits on all four of our stores monthly now. It's become a standing item in our ops calendar. Two of those stores have been on Google Shopping for 8 months now with zero suspensions — that's the real win."
ML
"Score went from 55 to 88. The claim scanner flagged product descriptions with 'best' and 'guaranteed' language that Google was likely reading as unsubstantiated. Small rewrites, big difference in the rescan."
AT
"Was suspended three times in a row before finding GMC Guard. The audit showed a pattern I kept missing: my promotion copy was making promises the policy pages didn't back up. Fixed the pattern, not just the symptoms. Haven't been suspended since."
IQ
"Clear, no fluff. It tells you what's wrong, shows you where, gives you the fix, and lets you mark it done. Then you rescan to verify. That workflow is exactly what I needed — not another 3,000-word Google policy article."
NW
"We manage 6 stores and the agency plan means I can see which one is drifting before it becomes a fire. Monthly report lands in my inbox and I know within 2 minutes which stores need attention."
EC
"The AI chat feature is underrated. After the audit I asked it why a specific product page was flagged and it explained the exact Google policy section it was likely violating. That saved me hours of reading documentation."
TB
"Ran the free audit, saw my score was 41 with 7 critical issues, and upgraded to Pro the same day. Best decision — the fix tracker kept me organized and the appeal pack had everything Google needed in one place."
NO
"I was skeptical about an AI tool doing what a human reviewer couldn't. But it found the exact shipping promise conflict that caused my suspension. My developer fixed it in an hour. Reinstated 9 days later."
HM
"The monitoring caught a theme update breaking my returns page. Got the alert within a week of the update — long before my next Google review cycle. Avoiding one suspension more than covers a year of the subscription."
CG
"Free audit gave me enough to understand what was wrong. Upgrading to Pro gave me the tools to actually fix it and prove I'd fixed it. The rescan going from 47 to 78 felt like actual progress for the first time."
RP
"Enterprise-level platform, enterprise-level compliance risk. The feed checker caught 23 products with mismatched availability status between our feed and our store. Those would've been 23 disapprovals. Fixed in an afternoon."
AZ
"Went from score 44 to 79 after fixing the three things GMC Guard flagged. Our refund policy was conflicting with the product page copy — something we never would have spotted manually. Back on Shopping within 10 days."
CR
"I'd been appealing for 6 weeks with no success. One audit showed me my business address wasn't appearing anywhere on the site. Fixed it, rescanned to 82, and got reinstated on the next appeal. Genuinely wish I'd found this sooner."
JH
"We run a large catalog and the feed checker alone is worth it. It caught price mismatches across 40+ products that would've triggered disapprovals. Now we run an audit before every major feed update."
LT
"The appeal pack export saved us hours of work. It pulled together everything we'd fixed, gave us a summary to paste into Google's form, and the trust score went from 51 to 74 in the rescan. Really structured the whole process."
SP
"Suspended on a Friday, running my audit Saturday morning, fixes done by Sunday. The audit literally told me line by line what was wrong with my policy pages. Got reinstated the following Thursday."
OK
"Trust score moved from 39 to 77. The biggest issue was that my shipping timeframe on the product page didn't match the policy page. Simple fix but I'd been staring at my store for months and never connected the dots."
TM
"I use the Watch plan now after getting reinstated. It sent me an alert when my new app install changed some product descriptions. Caught it before my next review cycle — that alert alone was worth the monthly cost."
LF
"Ran it on a new store before launch and it flagged missing contact info and a vague returns policy. Fixed everything first, launched clean, and never had a suspension issue. Makes pre-launch compliance actually manageable."
NB
"The trust score gave us something concrete to work toward. We went from 48 to 86 over three rescans. Each rescan showed exactly which fixes moved the score and which ones didn't — kept the team focused."
VS
"Third party tool reviewed our store and found nothing. GMC Guard found 11 issues they missed — mostly around how our promotional language read against our actual offer terms. Google would have flagged every one of them."
EJ
"The vision screenshots showed me exactly what Google's crawler was seeing, not what I thought was on my pages. That gap was the entire problem. Two pages weren't loading correctly for the crawler and I had no idea."
LA
"Agency-level analysis for a fraction of the price. We used to pay a consultant $300+ for a manual review. Now we run a GMC Guard audit before every appeal and it covers more ground faster."
DV
"The policy generator helped me rewrite our refund policy from scratch in about 20 minutes. It came out cleaner than anything I could've written myself and matched the tone Google seems to want."
PR
"I run audits on all four of our stores monthly now. It's become a standing item in our ops calendar. Two of those stores have been on Google Shopping for 8 months now with zero suspensions — that's the real win."
ML
"Score went from 55 to 88. The claim scanner flagged product descriptions with 'best' and 'guaranteed' language that Google was likely reading as unsubstantiated. Small rewrites, big difference in the rescan."
AT
"Was suspended three times in a row before finding GMC Guard. The audit showed a pattern I kept missing: my promotion copy was making promises the policy pages didn't back up. Fixed the pattern, not just the symptoms. Haven't been suspended since."
IQ
"Clear, no fluff. It tells you what's wrong, shows you where, gives you the fix, and lets you mark it done. Then you rescan to verify. That workflow is exactly what I needed — not another 3,000-word Google policy article."
NW
"We manage 6 stores and the agency plan means I can see which one is drifting before it becomes a fire. Monthly report lands in my inbox and I know within 2 minutes which stores need attention."
EC
"The AI chat feature is underrated. After the audit I asked it why a specific product page was flagged and it explained the exact Google policy section it was likely violating. That saved me hours of reading documentation."
TB
"Ran the free audit, saw my score was 41 with 7 critical issues, and upgraded to Pro the same day. Best decision — the fix tracker kept me organized and the appeal pack had everything Google needed in one place."
NO
"I was skeptical about an AI tool doing what a human reviewer couldn't. But it found the exact shipping promise conflict that caused my suspension. My developer fixed it in an hour. Reinstated 9 days later."
HM
"The monitoring caught a theme update breaking my returns page. Got the alert within a week of the update — long before my next Google review cycle. Avoiding one suspension more than covers a year of the subscription."
CG
"Free audit gave me enough to understand what was wrong. Upgrading to Pro gave me the tools to actually fix it and prove I'd fixed it. The rescan going from 47 to 78 felt like actual progress for the first time."
RP
"Enterprise-level platform, enterprise-level compliance risk. The feed checker caught 23 products with mismatched availability status between our feed and our store. Those would've been 23 disapprovals. Fixed in an afternoon."
Founder-built
Built by someone who has fought Merchant Center suspensions.
Ra Srour built GMC Guard after working through the same opaque misrepresentation reviews, policy rewrites, appeal prep, and lost ad spend merchants deal with when Google gives vague rejection reasons.
@ra_srour
Merchant Center trust specialist
Ra Srour
Founder, GMC Guard
Note from Ra
GMC Guard is my way of making the black box less invisible.
I have been on the wrong side of those cold misrepresentation emails: suspended feeds, dead traffic, clients asking what went wrong, and Google giving almost no useful explanation. The pattern was always the same: panic, rewrite policies, gather proof, appeal, wait, and hope.
Over time I started keeping receipts: what got hit, what got reinstated, what looked risky, and which fixes moved accounts closer to review-ready. GMC Guard turns that operating checklist into software: crawl the store, score trust signals, show the risky inconsistencies, help merchants fix them, then keep watching so the same problems do not creep back in.
We are independent from Google. The goal is simple: give merchants a clearer fix path before they submit another review.
Frequently asked questions
Can GMC Guard guarantee reinstatement?
No. No tool or consultant can guarantee reinstatement. GMC Guard helps you identify and fix likely misrepresentation risks so your appeal is cleaner and better supported.
Should I use Watch, Pro, Emergency, or Rescue?
Use Watch when your cleanup is done and you only need monitoring. Use Pro when you are actively fixing and rescanning. Use Emergency when you want a one-time audit. Use Rescue when you want human review on a high-risk or suspended account.
What makes Pro recurring?
Pro includes fix verification, rescans, weekly monitoring, and monthly protection reports. It is meant to stay useful after the first audit because stores, feeds, policies, and apps keep changing.
Is this an official Google product?
No. GMC Guard is independent and not affiliated with Google. It is designed to help merchants understand and reduce risk before they request review.
Watch it work
Real merchants, real results
Watch how store owners used GMC Guard to find their suspension cause and get reinstated.
Shopify store reinstated in 9 days
After two failed appeals, this merchant used GMC Guard to identify a hidden billing practices flag they had missed — and got reinstated on the third attempt.
Feed mismatch caught before suspension
A WooCommerce store owner caught a price discrepancy between their product pages and their Shopping feed before Google's reviewer found it — avoiding a full account suspension.
Agency audit workflow
An ecommerce agency now runs GMC Guard audits for every new client onboarding — flagging compliance gaps before campaigns launch and saving hours of manual policy review.
@gmcguard on Instagram
Free GMC tips & walkthroughs
Explainer videos, suspension case studies, and policy breakdowns — new content every week.
GMC Guard helps merchants audit, fix, verify, and monitor Google Merchant Center misrepresentation risk.
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© 2026 GMC Guard. Not affiliated with Google.
Suspended or preparing an appeal? Run a free audit before your next re-review.