GMC Guard tools

Fix tools for Merchant Center risk.

Use focused tools to clean up policies, claims, feeds, and appeal language. Run a full audit when you need exact evidence and monitoring.

GMC Risk Calculator

Quickly estimate whether a store looks low, medium, or high risk before a full audit.

Policy Generator

Generate clearer refund, shipping, contact, and transparency copy for store pages.

Appeal Letter Builder

Turn completed fixes into a cleaner Google re-review message.

Product Claim Scanner

Paste product or ad copy and flag risky claims, urgency, and discount language.

Feed vs Store Checker

Check sample feed rows against store rows for price, title, and availability mismatch.

Full GMC Guard Audit

Run the full scanner across policies, product pages, identity, screenshots, and feed context.

Why these tools exist

Google Merchant Center misrepresentation issues are rarely caused by one obvious mistake. Risk often comes from a mix of unclear refund terms, vague shipping promises, weak business identity, aggressive product claims, and feed data that does not match the storefront. These tools help merchants fix the common inputs before they run a full audit or request another review.

Suggested cleanup path

1. Estimate risk with the calculator.
2. Generate clearer policy and contact copy.
3. Scan product and offer claims.
4. Check feed vs store mismatches.
5. Run a full GMC Guard audit.
6. Build appeal text after critical fixes are complete.