Free resources
Free GMC compliance resources
Everything you need to audit your store, fix the right issues, and write an effective appeal — checklists, templates, and step-by-step guides, all free.
GMC Compliance Checklist
37-point pre-launch and pre-appeal checklist covering every trust signal Google checks — from policy pages and business identity to product claims and feed accuracy.
- Pre-launch version
- Pre-appeal version
- 37 checkpoints
Appeal Letter Template
Structured appeal letter template with the exact sections Google reviewers want to see — including a change log format, supporting evidence structure, and closing commitment statement.
- Misrepresentation version
- Policy violation version
- Editable sections
Policy Page Audit Template
Side-by-side comparison template to find conflicts between your policy pages and product pages — the most common root cause of misrepresentation flags that gets missed before appeal.
- Return policy checklist
- Privacy policy checklist
- Consistency checker
Merchant Center Reinstatement Guide
Step-by-step guide from suspension to reinstatement — covering what to fix first, how to write an effective appeal, and how to track your compliance improvements.
- Prioritized fix order
- Appeal submission tips
- What to do after rejection
All resources are free with a GMC Guard account
Create your free account to access every checklist, template, and guide — plus run your first store audit and see your misrepresentation risk score.
Create your free account →No credit card required